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The Narrative

Field notes from rebuilding search. Real clients. Real money on the line. Learn what's actually working for marketers in AI search when the sales cycle is long, the product is complicated, and legal has to sign off.


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I told a prospect to spend his first $5K somewhere else

Content marketing is like a 401(k), and (unfortunately for them) most companies cash out at month 6. I urged him to avoid that.

Sep 23, 2026

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3 min read

The Narrative

Field notes from rebuilding search. Real clients. Real money on the line. Learn what's actually working for marketers in AI search when the sales cycle is long, the product is complicated, and legal has to sign off.


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