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THE PEOPLE

Who makes Putty


Every piece is written by someone who works in the trade it covers.

Matthew Proctor
Matthew Proctor

Matthew is the founder and CEO of Narrative Bent, a boutique SEO, GEO, and content agency. He spent six years at HomeLight building its organic search program from nothing to more than a million monthly visits, and before that worked on search for brands like Nike, 3M, and Procter & Gamble. He started out as an English lit grad teaching himself SEO from a hotel front desk, and he still thinks of the work as writing first. He lives in Boston with his wife and two kids.

Every dispatch, from all of them.

The Narrative

Field notes from rebuilding search. Real clients. Real money on the line. Learn what's actually working for marketers in AI search when the sales cycle is long, the product is complicated, and legal has to sign off.


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