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Matthew Proctor
Matthew Proctor

Matthew is the founder and CEO of Narrative Bent, a boutique SEO, GEO, and content agency. He spent six years at HomeLight building its organic search program from nothing to more than a million monthly visits, and before that worked on search for brands like Nike, 3M, and Procter & Gamble. He started out as an English lit grad teaching himself SEO from a hotel front desk, and he still thinks of the work as writing first. He lives in Boston with his wife and two kids.


A great metric and a terrible target

A great metric and a terrible target

AI mentions fell at every client we track this year. Nobody's business got hurt. Here's what I show a board instead.

Sep 28, 2026

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4 min read

I told a prospect to spend his first $5K somewhere else

I told a prospect to spend his first $5K somewhere else

Content marketing is like a 401(k), and (unfortunately for them) most companies cash out at month 6. I urged him to avoid that.

Sep 23, 2026

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3 min read

The Narrative

Field notes from rebuilding search. Real clients. Real money on the line. Learn what's actually working for marketers in AI search when the sales cycle is long, the product is complicated, and legal has to sign off.


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